To prepare students to be able to work in a mass media organization and to shape them as leaders in the respective chosen profession.

To offer programmes and conduct research that is socially relevant

To offer programmes, conduct seminars and workshops that will lead to the development, enhancement and improvement of human resources in media industry.

 To meet contemporary regional and national needs in media/ corporate communication industry.

To produce scholar graduates with strong academic knowledge and professional skills so as to prepare them to join a media / corporate communication / public relations related profession.

To produce graduates to be the leaders in journalism, mass communication and social development.

To design a road map for succeeding in the journalism profession