Under Graduate Level

The Department is offering Journalism as one of the optional subjects at UG level under CBCS pattern from the academic year 2017-18 in English and Telugu Media. The courses offered in this discipline focus on core subject areas of journalism, communication, corporate communication, advertising and public relations that are expected to develop, enhance and improve the quality of human resources in media industry, corporate communications and public relations.

Structure

 

Year	Semester No.	Course  No.	Course Title	No. of Credits	Marks
First Year	I	DSC – I	Introduction to Mass Communication and Journalism	5	100
	II	DSC –  II	Print Media	5	100
Second Year	III	DSC – III	Electronic Media	5	100
	IV	DSC – IV	Information Technology and Digital Media	5	100
Third Year	V	DSC – V	Public Relations	5	100
		DSE – VI  (A & B)	(A) Corporate Publications or (B) Telugu Journalism	5   5	100   100
	VI	DSC – VII	Fundamentals of Advertising	5	100
		DSE – VIII  (A & B)	(A) Media Laws and Ethics or (B)  Specialized Reporting	5   5	100   100
SEC	1. Photo Journalism
	2. Media and Society

 

3.  Post Graduate Level

The department has introduced Post Graduation Programme (MA Journalism and Mass Communication) from the Academic Year 2018-19 onwards in   English medium in Semester mode. The two-year MA programme syllabus comprises 20 courses including Project Report, to produce graduates to be leaders of the media industry with a sense of high morality, advanced skills and insightful attitudes in the field of mass media. 

 

M. A. (Journalism and Mass Communication)

Course Structure:

I - YEAR

Semester – I

1. Basics of  Communication and Journalism

2. Communication Theories

3. History of Media

4. Writing and Reporting for Media

5. Broadcast Media

Semester – II

6. Media Laws and Ethics

7. Editing for Media

8. Broadcast Journalism Practices

9. ICT and New Media

10. Media Management

II - YEAR

Semester – III

11. Advertising

12. Development Communication

13. Global Communication

14. Communication Research (Quantitative)

15. Digital Journalism

Semester – IV

16. Public Relations

17. Rural Communication

18. Communication Research (Qualitative)

19. Media Literacy

20. Project Report and Viva-Voce